What is “Pay Per Click” Advertising?

Most search engines show small text ads alongside their search results. The ads shown are determined by the search query. For example, if a person searched for “florist Sydney”, ads for florists in Sydney would most likely appear. Typically advertisers pay a fee every time a searcher clicks on the ad to visit their website.

These ads are also known as sponsored links which appear down the right hand side of Google.

Do I have to pay if no one clicks on my ad?

No! You’re not charged when your ad appears on a search engine page. You only pay when a searcher clicks on your ad to visit your website. That’s why internet advertising is so cost effective. You only pay when a potential customer shows interest in your business.

Is there a contract or minimum commitment?

At Advertising Web Service we believe in putting our money where our mouths are. For that reason we have no contracts or any minimum term commitment. We are so confident and sure of our ability to deliver quality leads to your business that if you are not happy at any time, you are free to cancel your service and not pay another cent. It’s that simple.

How much does the service cost?

There is an ongoing monthly fee for our service that covers account management, website hosting, website management and your actual pay per click costs

Are there any extra hidden costs?

Absolutely not! Our monthly management fee covers everything to run a successful internet. The fee covers your web hosting, web site creation and management and the actual cost of your clicks you incur from Google.

Does the price include all my click costs?

That is correct – the monthly management fee includes your pay per click advertising budget aswell

How many clicks or visits will I get each month?

This varies depending on the industry you are in and the volume of searches that appear for keyword searches in your industry.

Where will my website and ads appear?

Your ads will appear on the Google search network which also includes all their affiliate partner sites

I only want to advertise in my local areas, will this service still work for me?

Definitely! We now have the ability to target searches to specific areas. For example if you are running a plumbing business in Balmain and can only service people within a 25km or 5km radius from your office, we are able to target your ads so only people within that radius will see your ads. That way you are only reaching the most relevant people who are more likely to engage your business. The targeting component is extremely flexible and can be changed at any time.

I don’t have a website. Can I still use your service?

For sure. One of the reasons we created Web Profit Monster in the first place was to give small business owners a taste of the power of internet advertising. We do not believe that you need to spend thousands to get a good site that generates leads and sales. We understand how to create simple but effective pages that generate a response which is why we are prepared to give you your very own web page or mini site to promote on your behalf.

How long does it take to build my website?

It will generally take anywhere from 3-7 working days to create and build a tailor made web page or mini-site

What if I already have a website?

If you already have a website you are able to work with us on promoting your current site through Google and other major search engines. Contact one of our account executives to discuss this further. Alternatively we can have one of our account executives work with you on improving your page to ensure you are generating more leads and sales from your current site. The choice is yours. We generally find that the response from the pages we create for clients get at least a 100% better response rate.

How will I tell if my internet advertising campaign is working?

We provide detailed reports of the number of phone calls, emails and website visits you receive as a direct result of your Advertising Web Agency advertising campaign. You’ll also be able to tell quite quickly if you are generating more phone calls and leads. This makes it easy to see the return on your advertising investment.

Why is Advertising Web Agency better than other search engine marketing companies?

Advertising Web Agency offers small businesses several unique advantages over most other search engine marketing companies:

We deliver customer enquiries, not just visits to your website. Our system automatically determines which search terms generate phone and email enquiries, and focuses your ad campaign on those search terms. This means you get more new local customers, not just more website traffic.

•    Your campaign is automatically optimised so you receive the best quality customer enquiries           for the lowest cost per enquiry.

•    We get you in front of the biggest online audience – Advertising Web Agency's systems are               integrated with Google which generates over 80% of searches on the Interent.

•    We ensure your campaign is tailored to your local market - our system ensures the precise              geo-targeting of your local customers.

•    More key words - our system knows which 1,000-1,500 words searchers are using to find your     business online. Most search engine marketing companies only use 30 key words to run an online advertising campaign.

I already use Google AdWords… why should I switch to Advertising Web Agency?

If you’re currently using search engine advertising you probably already know the great results you can achieve. But by using Advertising Web Agency you can offload the time-consuming task of managing and optimising your campaign. Plus, our reports provide a greater degree of accountability because you can see how many clicks, and website visits your campaign has generated.

Can you make sure my ad appears on the first position every time my keywords are being entered for a search?

We can’t guarantee your ads will appear in the first position. That’s because ad positions may change depending on several factors including keyword bids, and the relevancy of keywords to the ad or website.

The Advertising Web Agency platform optimises your campaign for the best return on your advertising budget - not highest ranking ad. What this means is you will get the maximum number of the best quality customer enquiries at the lowest cost per enquiry based on your campaign budget.

Haven’t found what you’re looking for? Please contact us and one of our consultants who will gladly answer your enquiry - call 02 9301 0700